Graphic Design in Popular Culture. Prerequisites: GrD 3200 with grade of C or higher, and consent of graphic design coordinator or instructor. Chronology of popular culture through graphic design from the late nineteenth through the twentieth century; presented in a studio problem-solving format; sociological and cultural impact of design and design technology. Lab Fee: $20.00. 3.000 Credit hours
Wednesday, January 28, 2015
Pop Culture Posters
Set up the art at 24" x 18" and we will print using fit size option, which will make the printed area about 23" x
17.5" on the 24" x 18" or 19" sheet (it cuts the sheet but has to be manually trimmed to size on the 18" length.
Since presentations are Wednesday February 11th you will need to print the posters prior to that day. I'll coordinate with CMC for those days that they will have to load the paper in order for the designs to be printed.
Stay tuned for those dates:
It might be that all posters will be printed in one day so all pdf's will have to be saved to the shared space.
Wednesday, January 21, 2015
Decade Posters and Presentations
Two designers will work together on the oral presentation. Both designers will create their own poster design for that decade.
1900 – 1910 Caitlin and Emma
1910 - 1920 Hongsoon and Jessie
1920 - 1930 Augusta and Vanna
1930 - 1940 Oreta and Minh
1940 - 1950 Graham and MIchaella
1950 - 1960 Katie
1960 - 1970 Joss and Vichhika
1970 - 1980 Jason and Hanna
1980 - 1990 Evan and Christina
1990 - 2000 Jonathan and Zoe
2000 - 2010 Andres and Ashley
* If anyone would like to change the pairings then it must be a mutual agreement on both parties.
Together you will research and put together a presentation on your specific decade.
Your presentation should be as thorough as possible for the 10-12 minutes you are given, and should include various media to inform us about your time period: photos, artwork, design, music, documents, and/or video from movies or television shows. Anything relevant.
Anything iconic. Anything that begins to define the decade.
Since we are all designers, give us as many stylistic references as necessary to put your talk in context of your assigned historical period. You can be as creative as you want and use whatever medium you want to enlighten us about your research findings, but both individuals in your group will be required to give part of the presentation.
Each person will also design a poster about your decade in its style. All illustrations and photography must be original! Use typography from the era where possible. You will show this poster when you make your presentation.
You DO NOT have to put the decade or the dates on the poster unless you feel it is appropriate to do so. There are other visual ques that can also denote the decade.
The posters must speak to the entire decade however.
Size: 18 x 24.
* I'm trying to work it out with the CMC to see if we can print a larger format on a poster paper.
Due: Wednesday 11th
Topics to Include how Graphic Design influenced and was influenced by Popular Culture and world events. Consider the following topics:
1. Music
2. Movies
3. Television
4. Print (books, magazines, newspapers)
5. Art
6. Architecture
7. Fashion
8. Interior Design
9. Industrial Design
10. Historical Events of the Decade (social, political, industrial, economic, technological)
11. Trends and Fads
12. Toys, Hobbies, and Entertainment
13. Sports
14. Well-Known Personalities
...and anything else you think would be appropriate to contextualize your time period.
Tuesday, January 20, 2015
Tentative Calendar
48-Hour Repack Competition
http://48hrrepack.com |
GSU won first place in 2010:
http://48hrrepack.com/past-contests/2010-contest/smuckers-natural-peanut-butter/
Entry in 2013:
http://48hrrepack.com/past-contests/2013-2/kirks-original-coco-castile-bar-soap/
Also check out GSU entry 2014:
http://48hrrepack.com/past-contests/2014-5/drip-maple-syrup/
AIGA Student Pin Up Show This Saturday - Enter!
Thursday, January 15, 2015
POP: The new television Rebranded Network
Brand/Rebrand: Pop
by Jennifer Konerman | 01.14.2015Pop - Brand Identity Sizzle from loyalkaspar on Vimeo.
TV Guide, a multiplatform brand that has lasted through decades of television turbulence and upheaval, exists in the form of a TV network, an app, a magazine, a website and a presence on countless social media sites.
Many networks overhaul their brands because of a lack of awareness, but lucky for TV Guide Network, the brand name has plenty of awareness. The problem? Over years as a leader in the TV space, it’s no longer the right awareness.
TV Guide Network was known for many years as the channel on everyone’s dial where a casual viewer could watch the scrolling guide to decide what to watch. But with a whole new multiplatform presence, fan base and original programming, it had gone far beyond that scrolling guide. TV Guide had become a television brand that needed to break free from the name that some people still think of as that magazine on the coffee table.
On Jan. 14, TV Guide Network, co-owned by CBS Corporation and Lionsgate, switches over to Pop. The newly rebranded network will launch upwards of nine original programs, 400 hours of programming, along with a modern new look and feel with just a pinch of nostalgia.
The new network, Pop, while not launching with any specific tagline, is all about “the fun of being a fan.” It has been slowly rolling out its new content on poptv.com, where the site teased the new look before launch, introducing itself as a “New name. New website. Your new TV BFF.”
This is just one way, says Pop’s SVP of marketing, Nicole Sabatini, that Pop can be seen as “an entertainment destination versus a utility destination.” According to Sabatini, “TV Guide Network as a TV brand had plenty of awareness but for the wrong reasons – it had an awareness for a utility that we no longer had.”
The Pop rebrand began when the TV Guide Network offices physically moved from Tulsa to Los Angeles more than a year ago. TVGN President Brad Schwartz had worked with creative agency Loyalkaspar before on the rebrand for Fuse, so they continued the working relationship for the soon-to-be Pop.
Pop worked with Audience Theory on analytics and strategy before the extensive naming process even began. The network and Loyalkaspar came up with hundreds of one-word names before settling on Pop, a new name that was able to effectively reflect the mindset of the channel’s programming as well as its fun, optimistic tone.
Richard Eng, creative director at Loyalkaspar, says that Pop was the obvious winner. “It seemed like something that suited the brand so well on so many different levels, but also was something that could stick. We could own a very short, succinct name that speaks to the zeitgeist of what’s going on. It’s more than trending – it’s popping.”
He says that Pop beat out the hundreds of other contenders because it felt fun but modern at the same time, and opened up the creative to countless possibilities. The tone of the rebrand took on a fun, passionate, pop culture-oriented vibe, figuratively and sometimes even literally pointing to making things “pop.”
The logo itself was chosen because of how closely it represented these ideals. The italicized, sans serif font sits in a 16x9 shape – the size of a standard screen – where Rich Browd, creative director at Pop, points out that the logo literally “pops” out of the box (note the descending stem of the second “P”).
The rest of the creative combined a modern feel to attract a new, younger audience, with a touch of a nostalgic factor to reach the existing audience, using that standard 16x9 box to create flag shapes, which highlight important, interesting or notable things on air (including scenes, characters, memorable phrases).
The flags also unite new and nostalgic programming: Rock This Boat: New Kids On The Block brings together fans both new and old following one of the most popular boy bands to date; The Story Behind goes behind-the-scenes of TV’s greatest hits and shows how they got their start; Schitt’s Creek is a “riches to rags” story starring Eugene Levy and Catherine O’Hara; and in development is Losing It, a show based on the Yahoo Web series where celebrities talk about their first time.
Sabatini says this strategy “speaks to viewers in a way that puts us on the side of the viewer – we’re fans too. We wanted it to be fun, have emotional connection, exude community and shared passion. When something is so good that it earns a culture of fandom, that’s Pop.”
It’s also a way to make the viewer feel included, which was vital in the rebrand creative process. Pop says it takes an optimistic tone to celebrity, meaning it’s not about just celebrity-watching, it’s about becoming involved in a meaningful fandom.
Sabatini adds: “We know there are other people in the pop-culture space, we think we’ve found a lane that’s unique and differentiated so our look and our brand needs to be that as well.”
Loyalkaspar’s Eng takes it a step further – he wants to tell all the fans out there, no matter where their devotion lies, Pop can empathize.
“You watch these shows because you love them. You have many passions in your life and all of those things you’ve enjoyed in the past are meaningful and relevant today. That’s the lens that we look at everything through. As a network and a brand, we’re right there with you.”
CREDITS:
POP-
Brad Schwartz, President, Entertainment & Media
Nicole Sabatini, SVP Marketing
Rich Browd, VP, Creative Director
Melissa Stone Mangham, VP Marketing & Brand Strategy
Anthony Annandono, Design Director
Gary Samson, Motion Design Director
Scott Danskin, Senior Graphic Designer
Eric Ladd, Producer
Audience Theory-
Deborah Tropp, President, Brand Strategist
LOYALKASPAR-
Entertainment Branding Agency: loyalkaspar/Los Angeles CA
President/Partner: David Herbruck
CCO/Partner: Beat Baudenbacher
Chief Development Officer/Partner: Robert Blatchford
Executive Creative Director: Richard Eng
Executive Producer: Cara McKenney
Director of Strategy and Content: Bo Bishop
Writer/Strategist: Mika Saulitis
Art Director: Mark Lee
Senior Brand Designer: Greg Tate
Senior Producer: Susan Harris
Producer: Jessica Scharer
Production Coordinator: Sophia Richard
Designers: Will Frohn, Evan Sexton
Animators/Compositors: Evan Sexton
Sunday, January 11, 2015
NASA Space Posters
An exoplanet, of course, is a planet orbiting a star other than our own.
NASA's description of the destination featured in the image at the top of this post:
courtesy Towleroad.com
Examples of Recent Pop Culture Artifacts: What are yours?
Banksy Response to the French Attack on Charlie Hebdo |
Je Suis Charlie "Not Afraid" icon |
Shepard Fairey Campaign Poster |
Campbell's salute to Andy Warhol Anniversary |
Courtesy: Vincent Gabriele |
Courtesy: The Steve Jobs tribute by 19-year-old student Jonathan Mak went viral |
When originally aired there was a huge backlash against the Simpsons for this iconic moment in the show. |
Saturday, January 10, 2015
Assignment #1/3: Something From Nothing - What's your Pop Culture?
Images courtesy of iamboey.com, samlarson (Instagram) and other work from the web.
The Starn Twins
Cool Hunting Video: See it Split, See it Change from Cool Hunting on Vimeo.
Big Bambú/ The New York Times from Stefania Rousselle on Vimeo.
Anderson & Low: Motion
"Motion" by Anderson & Low from You Know on Vimeo.
Mona Kuhn: Photographer
MONA KUHN from Michael Kurcfeld on Vimeo.
Jean Michel Basquiat: The Radiant Child
THE RADIANT CHILD from Michael Kurcfeld on Vimeo.
Hello Brooklyn
Jay Z - "Hello Brooklyn" from Greg Solenström on Vimeo.
Burning Man 2013
Burning man 2014 from UBERcut on Vimeo.
The Influencers Movie
INFLUENCERS FULL VERSION from R+I creative on Vimeo.
Official Pop Culture Syllabus
GrD -4250 Graphic Design in Pop Culture
Stan Anderson, Coordinator + Associate Professor
stananderson@gsu.edu
Office: 362
Office Hours: Tuesday 11-4p (or appts.)
Office Phone: 404-543-4086 cell
Course Blogsite:
www.popculture2015.blogspot.com
All students in this class are responsible for creating and maintaining a daily/weekly/monthly blogger/tumblr/website site that relates directly to your interaction with graphic design, illustration, animation and fine art. (This may also be in the form of a website should the student wish.) This type of “online sketchbook/design book” is in lieu of the more traditional paper versions associated with fine art (drawing sketchbooks.) Everyone must participate and all blogs should be available to others.
The student blogs will count for 10% of the final grade so it should be taken seriously.
Blogger, Typepad, Tumblr are three examples of reputable sites where students can sign up for their free services.
*No profanity and no adult content are allowed on any of the student blogs. You may also wish to include work from other classes but it should focus primarily on the GrD3200 experience. If any student publishes any materials that are deemed by the professor as inappropriate (this includes any images that are found online or personally created) the student can be dropped from the class. No exceptions. This includes comments made on other students blogs.
2015 Software Programs:
Students will be using Adobe Creative Suite programs during the interim of this course.
Although the Graphic Design program does not endorse Mac computers, most art students seem to work more proficiently and easily on this computer platform. Every student is expected and encouraged to learn all the software programs outside the classroom experience. Most of the classroom lab time will focus on the conceptual part of graphic design process, although demonstrations will be provided from time to time for specific projects. You must continue to learn the programs on your own outside the classroom experience. If you need additional assistance with learning software programs there are several places students can visit which will prove to be very beneficial. (See Digital Aquarium at GSU for classes (all classes and printouts are free) or you can use Lynda.com that the University provides for free. Sign up now!
Grading Criteria:
Students are required to complete all the coursework as prescribed by the Instructor’s deadlines.
See Deadlines for additional grading procedures. It’s possible the percentages could change but students will be notified.
Students are subjected to many types of different Instructors and their various methods of teaching during their undergraduate years. Therefore it is necessary for students to remain open to the classroom experience as well as to the critiques from their peers. It is the intent and preparation by these Instructors that students gain the basic intermediate education during the semester in order to prepare themselves for future classes or for application to the BFA graphic design program and beyond. Your class will move at its own pace and assignments can and will vary from the other instructors/classes being taught. One Instructors opinion can (and probably will) vary from other Instructors. Be open for those opinions and then form your own conclusion. Every student will be treated equally regardless of whether or not the student is making application to major in Graphic Design at the end of the semester.
2015 Critiques:
All students must learn to discuss their work during critiques, as they would have to do in a business/client working relationship. Students will also be required to submit a creative brief along with all the work due at class critiques. Students should learn the art of discussion about their creative work in a classroom environment. Written creative briefs will accompany every project and should be turned in on time. These creative briefs should be kept short and precise.
All work at critiques must be printouts unless otherwise noted by the Instructor. No excuses.
Each assignment will have sufficient time allotted in order to compete the necessary work prior to critiques. A completion date (deadline) will be announced at the beginning of each assignment and documented on the syllabus. Deadlines are usually accompanied by an in-class critique. All finished work is due at the announced deadline regardless of whether or not the student is present or not at the critique. Failure to complete projects by due date will result in an automatic “F” for the project regardless of how much time and effort might have been put into the project. One of the most important aspects of becoming a professional graphic designer is managing time in order to complete each assignment. Learn how to manage your time now and the future will be much less stressful and more creative.
Everyone is given ample time to arrive to class on time. A critique will begin once a majority of students have arrived.
Meeting a deadline is crucial to the understanding of personal time management and professional standards in the industry.
* If a student foresees a problem with a due date/deadline it is the student’s responsibility to contact the Instructor prior to the critique. Communication with the Instructor is important if any problem arises regarding any course situation.
Every student is expected to arrive on time and leave at the end of each class period. This is also important on the days when critiques are scheduled. Arriving late and leaving early may be considered absences. It depends on when the Instructor takes roll and if the student is late or leaves early when the roll is taken then the Instructor will consider the student “absent”. Students are allowed 3 absences (this includes unexcused/excused) per Semester. The Instructor will issue a warning after the 3rd absence (email and verbal) to the student. For every absence after the 3rd absence the student’s final grade for the semester will be lowered by 1 letter grade. Please understand this important part of the grading process. There is no negotiation in this area. Habits student’s form early on inside a classroom usually follow them into the professional world.
Learn to make god choices and habits now.
2015 Tardiness:
2015 Academic Dishonesty Policy/Plagiarism:
Inspire: to make (someone) want to do something: to give (someone) an idea about what to do or create: to cause (something) to happen or be created: to cause someone to have (a feeling or emotion)
GSU has a very tough policy on plagiarism that every student should be aware of in the University catalog. This includes expulsion from not only the particular class but possibly from the University as well. (http://www2.gsu.edu/~wwwdos/codeofconduct_conpol.html)
The easiest route around plagiarism is to always create your own work. It is ultimately your own artistic voice that wants to succeed. Take your own photos, write your own words/copy, and illustrate your own imagery. Everyone can certainly be inspired by others work but let that translate only into inspiration to motivation of your own work.
No one can ever accuse another student of plagiarism if they work off their own creativity.
Please do not purchase stock photography or illustrations from other reputable companies.